Dynamic Content
Show people what they want to see, with dynamic content
People Are Unique, so Should Your Emails Be!
By using tags and segments, you can send every person exactly what they want to see.
Create Personal Emails with Tags
Add conditional content inside your emails, based on tags.
By giving your contacts tags such as “Previous Customer” or “Referred by
People react very well when they believe the content is just for them.
Use Tags, Segments and Behavior
When you combine tags, segments and previous behavior, you can get very focused audiences.
Sending target email campaigns with content based on various tags and segments will skyrocket your interaction and conversion rates.
Show Offers Based on Interest
If you have a webshop, you can tag your contacts who have purchased before, and what product category they purchased from.
This way you can send an email marketing campaign to all previous customers, with special offers from the exact product category they previously bought from.
Pull Content from Other Sources
You may publish content on many different platforms, and emails typically are not the first platform you publish to.
To save time, you could include your website’s blog RSS feed inside your weekly email campaign, to automatically have your latest articles sent to your subscribers.