Show people what they want to see, with dynamic content
People Are Unique, so Should Your Emails Be!
By using tags and segments, you can send every person exactly what they want to see.
Create Personal Emails with Tags
Add conditional content inside your emails, based on tags.
By giving your contacts tags like “Previous Customer” or “Refered by xxx”, you can create some very personal content.
People react very strongly, when they believe the content is just for them.
Use Tags, Segments and Behavior
When combining tags, segments and previous behaviour, you can get very focused audiences.
Sending target email campaigns with content based on various tags and segments will skyrocket your interaction and conversion rates.
Show Offers Based on Interest
If you have a webshop, you could add tags on your contacts which have purchased before, and what product category they purchased from.
This way you can send an email marketing campaign to all previous customers, with special offers from the exact product category they previously bought from.
Pull Content from Other Sources
You may publish content on many different platforms, and emails typically isent the first one you publish to.
So to save some time, you could include your websites blog RSS feed inside your weekly email campaign, to automatically have your latest articles sent to your subcribers.