Send the right content, to the right people with email segmentation
Send the Right Content to the Right People with Email Segmentation
People want personal emails — You can do this with email segmentation
Personalize Emails with Segments
People react to different content in their own way, so sending the same content to everyone makes no sense.
Personalize your emails and newsletters by quickly creating segments in your lists based on your own defined rules and conditions.
Segments are dynamic groups, which automatically include or exclude contacts which match the rules and conditions.
By using these dynamic segments, you don’t have to manually apply tags to your contacts based on their information and interactions.
Using Segments in Automations
Imagine if you could create automated email campaigns that take into account which segment the contact belongs to so that they receive exactly the right content.
You can do just that with our segments, and since they are dynamic, they can go in and out of various segments in real-time, ensuring your contacts always receive the right email.
Easy to Use Tool
It’s very easy to create your first segments by using our Segment Editor.
You can quickly add rules and conditions to almost any aspect of your contacts information or behavior.